My wife and I recently visited the beautiful country of Ireland. We went on a “cottage tour”, which is a semi-fancy way to say: we went and looked at old houses. The average country cottage in Ireland is over 200 years old. They are nearly universally made of stone with thatched roofs and are loaded with character. One of the most striking things about these homes is the size. They are very small, especially compared to the sprawling square footage we are used to in the United States. I’m not an overly tall person, but at just under six feet, I had to duck to enter every doorway. The homes do not waste any space, and most had only a mini-fridge, if they had a refrigerator at all. No refrigerator? I understand the small spaces as a result of limited land and resources—but no refrigerator??
How on earth do they keep things fresh without a fridge?
They go to the market and grab what they need for that day. If something cannot keep longer than a few days, they don’t stock it at home. The trip made me think about our massive, shiny smart refrigerators- humming along with digital displays and automatic ice makers, chilled water dispensers and massive double door storage. That thought led to efficacy as I then considered all the food we throw out- doors full of condiments used once until they age beyond use, crisper drawers full of produce that we never actually empty until it is time to throw out. I thought about our concept of fresh and viewed that in contrast against a culture of overkill, rot and then waste.
At Limetree Labs, we are focused on keeping things fresh.
In your line of work, just like a restaurant, maintaining a fresh line of offerings is critical. Technical needs and solutions are always evolving, and new solutions continue to manifest. When a restaurant serves a customer yesterday’s breakfast, then the patron may fall ill. If your organization is using outdated technology, then it is likely having a hard time holding on to customers and maximizing profits. Your business can actually get sick when consuming old solutions.
We are focused on keeping up with new technologies, filtering through the flashy trends and vetting new standards. We apply this freshness to the technical solutions we afford our customers. Sometimes what’s in stock is still good, still has some life in it; other times it’s smart to throw out the old and bring in something new.
The Limetree Labs Experience is always fresh. How does your fridge smell?
